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Editorial

The Importance of Quality In Today’s Business World

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

There are numerous factors that are involved when a potential customer decides from whom they will purchase goods or services. A decision may be price driven, or a product may be so unique that there is only a single source for it. In almost all cases, a customer will also consider the reputation of the vendor. If that supplier has a record of consistent quality and service, a potential customer is more likely to place their business into its hands. How does a company ensure that it is providi...

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